With most Fortune 500 organizations having invested in mainframes and other workload systems in the past, the rise of Big Data platforms poses newer integration challenges. The data integration and ETL players are finding fresh opportunities to solve business and IT problems within the Hadoop ecosystem.
To understand the context, challenges and opportunities, we asked a few questions to Syncsort CEO Lonne Jaffe. Syncsort provides fast, secure, enterprise-grade software spanning Big Data in Apache Hadoop to Big Iron on mainframes. At Syncsort, Lonne Jaffe is focusing on accelerating the growth of the company's high-performance Big Data offerings, both organically and through acquisition.
From mainframes to Hadoop and other platforms, Syncsort seems to have been evolving itself continuously. Where do you see Syncsort heading further?
Lonne Jaffe: Syncsort is extraordinary in its ability to continuously reinvent itself. Today, we’re innovating around Apache Hadoop and other Big Data platforms. In the future, we’re going to continue to dedicate a substantial portion of our annual R&D budget to building software technology that adds significant value to the most important secular growth platforms. We’re targeting innovations in Hadoop that save customers money in addition to supporting their business objectives -- since both saving money and improving top-line revenue growth are important in today’s macroeconomic climate. Beginning with the world’s fastest sort and most recently with our powerful cloud and on-premise software for Hadoop, we’ve applied time-perfected algorithms to tackle new data management challenges again and again.
Going forward, along with this organic R&D innovation, we’re also looking to continue to grow inorganically, acquiring fast-growing companies with extraordinary talent and highly differentiated software that will advance our strategy and easily snap into our existing technology.
One of our current strategic focus areas is delivering an end-to-end approach to offloading expensive and inefficient legacy data and data workloads into next generation platforms like Hadoop, both on-premise and in the cloud. There’s tremendous interest from customers in this space and it’s a market segment that builds on our brand reputation for blazingly fast, secure and enterprise-scale data preparation and transformation technology.
You’ll see us continue to create and expand on strategic technology partnerships with leading vendors in the Big Data segment. Big Data platforms themselves are evolving very rapidly, and every week new technologies emerge from the Darwinian soup that is today’s Hadoop ecosystem. For example we’re excited about the potential for the Apache Spark project to dramatically accelerate certain processing and analytical workloads.
We’ll also continue to make contributions to the Apache Hadoop community. For example, on the heels of our well-received contribution to MapReduce last year, we recently submitted a JIRA ticket to make improvements to Apache Sqoop, which will improve Hadoop connectivity to mainframe systems.
It seems you are bullish on Hadoop. What makes Hadoop so attractive to Syncsort?
Lonne Jaffe: Hadoop and the surrounding ecosystem is one of the most important secular growth opportunities in the technology industry today. Over the last few decades, you can count on one hand the number of platforms that have received a similar level of broad support from so many smaller, fast growing innovators as well as larger, incumbent vendors, in such a short period of time. Customers are starting to put Hadoop at the center of their enterprise data architectures, as part of what Cloudera has been calling the “Enterprise Data Hub.” There’s also a sizable amount of venture capital money flowing into Hadoop, rivaled only by the substantial R&D spend from larger technology vendors. As a result, Hadoop is getting better, faster than almost anything else in the technology industry.
One trend around Hadoop that has emerged over the last couple of years is customers offloading inefficient workloads and data from legacy systems -- saving tremendous amounts of money and bringing new analytical capabilities, as well as, rapidly-improving platform to the data. We’re investing heavily in this offload market opportunity, building new technology to make legacy offload-to-Hadoop as painless and low-risk as possible.
Syncsort has always been about making the latest powerful platforms easier to use, faster and more capable, so it was a pretty easy strategic decision to go “all in” on Hadoop, both on premise and in the cloud with Amazon Elastic MapReduce. Many of the processing frameworks on Hadoop, such as MapReduce or Spark, are very sort-intensive – this plays to Syncsort’s strengths, and we were able to infuse our advanced, high performance algorithms and optimizer into both our on-premise and cloud-based Hadoop products relatively easily.