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Startup Showcase finalists at Strata 2013

An overview of finalists at Startup Showcase event of O'Reilly  Strata Conference to be held in Santa Clara, CA, USA on February 26, 2013.

The finalists this time around include an eclectic mix of companies who have been around for some time to those who are still under wraps. From an offering perspective, the new age non-relational database dominates the product concepts. Data discovery is a dominant use case among these finalists. An interesting pick is also a wearable device. Read more about them in the section below: 


BeyondCore is an advanced process analytics firm that provides Software as a Service and enterprise software solutions to improve the quality of outsourced and in-house back-office business processes. Its technology uses quality, statistical, pattern recognition, and learning algorithm methods to provide clients with a solution that reveals previously unknown ways to reduce waste and costs   
Founded: 2004           
Main Location: San Mateo, USA      
11-50 employees  


Import•io enables everyone to extract data from the web simply.
Websites are full of useful data but extracting that data is difficult. Today, people achieve extraction by writing code. makes it simple - no code, extract in minutes, use immediately, and keep it fresh.       Founded: 2012            
Main Location: London, UK     
11-50 employees  


JethroData’s jetBase is a patent pending next generation bigdata analytics database, that is built natively into Hadoop’s distributed file system and combines the affordability and scalability of Hadoop’s storage with the power of a fully indexed columnar database. It revolutionizes the way companies analyze Big Data, by introducing a database technology that addresses both the need to store vast amounts of raw data and the need for lightning fast queries. Running natively in Hadoop, JethroData enables organizations to use a single system to store and analyze data in real-time, and combines the scalability of Hadoop storage with the performance of an analytic DB.       
Founded: 2012    
Funding: $4.5 million
Main Location: Netanya, Israel    
1-10 employees    


OLSET is a virtual travel agent that fully automates the travel booking process and provides the optimal personalized booking for each traveler based on their unique preferences utilizing big data technology to discover & match traveler preferences & available inventory      
Founded: 2012            
Main Location: SanFrancisco, USA 
1-10 employees    


Rest Devices is a Boston-based start-up that develops connected products that simplify people's lives. Its first product is the Peeko, a new kind of baby monitor that is able to push a baby's breathing data, skin temperature, body position, and activity level real-time to a parent's smartphone. Rest Devices founded by MIT graduates believes that devices should be user-centered and that the process should ultimately be comfortable, stress-free, and accurate.   
Founded: 2011             
Main Location: Boston, USA     
1-10 employees    


Vertascale software provides a simple, scalable search solution for Big Data. Vertascale’s innovative SimpleSearch™ engine unifies search and storage, transforming commodity Hadoop and Amazon S3® data stores into federated, searchable archives. Vertascale’s unique federated search for Big Data will find immediate application in financial services, security, and intelligence. Hadoop users will benefit from SimpleSearch’s native integration with the Hadoop stack, eliminating the need to build and maintain complex add-on search systems.
Founded: 2012            
Main Location: Menlo Park, USA    
1-10 employees    


Simularity is the best-in-class provider of similarity analytics for big data. Simularity’s technology platform can perform both streaming and historical Big Data Analytics in a single system that scales to trillions of data points. Simularity helps innovative companies in a variety of industries – including technology, insurance, retail, healthcare, and financial services – make the most of their data.
Simularity’s Facebook app leverages the similarity analytics engine to show users how similar they are to their friends in a variety of facets, such as Food, Music, and Film. Users also get recommendations based on their Facebook likes and Netflix ratings.   
Founded: 2011             
Main Location: Richmond, USA      
1-10 employees    

SiSense Prism       

SiSense is democratizing Big Data Analytics by pioneering a new approach that enables organizations of all sizes to make sense of their data. With customers in 48 countries, including global brands like Target and Merck, SiSense was designated “Company to Watch” by Information Management. SiSense Prism -- powered by Elasticube™ technology -- enables immediate deployment and connects to any data source, dynamically. In doing that, it frees IT from the need to maintain and build data warehouses, OLAP cubes, and refresh reports. It also frees users to use any business intelligence methodology, reports and charts, to bring more common sense and provide them with uncommon insights.      
Founded: 2008           
Main Location: Redwood Shores, USA   
1-10 employees    

Splice SQL Engine      

Splice Machine provides the first SQL-compliant database designed for Big Data applications. The Splice SQL Engine™ provides all the benefits of NoSQL databases such as auto-sharding, scalability, fault tolerance and high availability, while retaining the strengths of the industry standard – SQL. It optimizes complex queries to power real-time Big Data apps and enable interactive analytics without rewriting existing SQL-based apps and front-end BI tools such as MicroStrategy® and Tableau®.
Founded: 2012    
Funding: $4 million   
Main Location: San Francisco, USA
1-10 employees is social media platform for online discovery and incentivized sharing. It provides a provision to check in anywhere on the web, share online location with friends, earn points, and unlock rewards. is currently in LP (low profile) beta.   
Founded: 2011             
Main Location: San Francisco, USA   is building a scalable insight engine for "Big Data" to help companies connect the bits. With a background in academia, the team has many years of experience in the modern statistical and computational methods needed to deal with large and streaming datasets.
It's main offerings include:
- Modern Machine Learning for Big Data,
- Machine Learning as a Service™ (MLaaS),
- Machine Learning for Enterprise     
Founded: 2012            
Main Location: Berkeley, USA 
1-10 employees    

Startup Showcase Winners: 

  • 1st place:  
  • Runners-up: Splice SQL Engine (Splice Machine), Peeko (Rest Devices) 
  • Audience pick: SiSense Prism (SiSense)

(All summary description extracted from published text. Individual veracity of claims neither established nor endorsed by this site.)


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