Skip to main content

Facebook predicts what you like to see on web page


The conventional wisdom of HTTP web page request between browser and servers is to transmit the response as whole in the form of a structured mark up language. However, this may not be how it works in today’s social networks.

Today’s smart social networks like Facebook use Hadoop and Hive driven intelligence to predict which resources of web page have a predetermined likelihood to be included in a response to a future request. Resources which includes java-scripts, style sheets, image etc are identified based on map-reduce and other computational algorithms which run on distributed systems analyzing billions of entries in the resource logs. These identified resources are stored/cached in server hash maps and the page is rendered in phase wise manner.


This method and system is described in US patent 8,108,377 Predictive resource identification and phased delivery of structured documents (Inventors: Jiang; Changhao, Wei; Xiaoliang; Assignee: Facebook, Inc. (Palo Alto, CA)) .

As the disclosure goes on to describe Hadoop and Hive usage, we find that
“…the resource logging, analyzing, filtering, predicting, and/or selecting operations discussed above can be implemented using Hive to accomplish ad hoc querying, summarization and data analysis, as well as using as incorporating statistical modules by embedding mapper and reducer scripts, such as Python or Perl scripts that implement a statistical algorithm. Other development platforms that can leverage Hadoop or other Map-Reduce execution engines can be used as well…”


Must say, this is one of the smart implementations of predictive computation which is reducing latency, limiting network load and overall leading to a better user experience. Remember, since this is patented, check with assignee before any commercial usage. 

Comments

Post a Comment

Popular posts from this blog

Hadoop's 10 in LinkedIn's 10

LinkedIn, the pioneering professional social network has turned 10 years old. One of the hallmarks of its journey has been its technical accomplishments and significant contribution to open source, particularly in the last few years. Hadoop occupies a central place in its technical environment powering some of the most used features of desktop and mobile app. As LinkedIn enters the second decade of its existence, here is a look at 10 major projects and products powered by Hadoop in its data ecosystem.
1)      Voldemort:Arguably, the most famous export of LinkedIn engineering, Voldemort is a distributed key-value storage system. Named after an antagonist in Harry Potter series and influenced by Amazon’s Dynamo DB, the wizardry in this database extends to its self healing features. Available in HA configuration, its layered, pluggable architecture implementations are being used for both read and read-write use cases.
2)      Azkaban:A batch job scheduling system with a friendly UI, Azkab…

Data deduplication tactics with HDFS and MapReduce

As the amount of data continues to grow exponentially, there has been increased focus on stored data reduction methods. Data compression, single instance store and data deduplication are among the common techniques employed for stored data reduction.
Deduplication often refers to elimination of redundant subfiles (also known as chunks, blocks, or extents). Unlike compression, data is not changed and eliminates storage capacity for identical data. Data deduplication offers significant advantage in terms of reduction in storage, network bandwidth and promises increased scalability.
From a simplistic use case perspective, we can see application in removing duplicates in Call Detail Record (CDR) for a Telecom carrier. Similarly, we may apply the technique to optimize on network traffic carrying the same data packets.
Some of the common methods for data deduplication in storage architecture include hashing, binary comparison and delta differencing. In this post, we focus on how MapReduce and…

Top Big Data Influencers of 2015

2015 was an exciting year for big data and hadoop ecosystem. We saw hadoop becoming an essential part of data management strategy of almost all major enterprise organizations. There is cut throat competition among IT vendors now to help realize the vision of data hub, data lake and data warehouse with Hadoop and Spark.
As part of its annual assessment of big data and hadoop ecosystem, HadoopSphere publishes a list of top big data influencers each year. The list is derived based on a scientific methodology which involves assessing various parameters in each category of influencers. HadoopSphere Top Big Data Influencers list reflects the people, products, organizations and portals that exercised the most influence on big data and ecosystem in a particular year. The influencers have been listed in the following categories:

AnalystsSocial MediaOnline MediaProductsTechiesCoachThought LeadersClick here to read the methodology used.

Analysts:Doug HenschenIt might have been hard to miss Doug…